Holley Appoints New VP of Safety and Racing Division

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Holley


Holley Performance Brands, the Bowling Green, Kentucky-based performance parts and products company, has appointed Del Bohlman as vice president of its safety and racing division, effective January 1. Bohlman succeeds Brian Appelgate, who is retiring after a four-decade career in the performance and racing industry.

Bohlman brings more than 20 years of global leadership experience in the powersports and performance sectors, most recently as CEO of Dealer Rocket and previously in senior roles at Bombardier Recreational Products (BRP). At BRP, Bohlman led global services, parts, accessories and garments distribution, as well as dealer development, driving profitable growth in parts and accessories while scaling customer experience initiatives across multiple continents, the company said. At Holley, he will lead the safety and racing division's global operations, brand strategy and innovation agenda across its portfolio of brands, including Simpson, Stilo, HANS and RaceQuip.

The brands in the division collectively serve professional and grassroots motorsports participants across automotive, motorcycle and powersports categories, with products certified by sanctioning bodies worldwide.

Appelgate, who previously served as Holley's interim chief operations officer and as head of mergers and acquisitions, joined Holley in 2018 following his tenure as CEO of Driven Performance Brands and earlier served as chairman of SEMA. He was inducted into the SEMA Hall of Fame in recognition of his leadership and contributions to the industry.

For more information, visit holley.com.

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